Inter IKEA Centre Switzerland at ICSC Outlet Conference

10 - 10 - 25 

From 12.10 to 14.10 the ICSC Outlet Conference took place in Milan.

 

 “Why brands love outlets?” was the topic of this conference. Retailers and operators from different countries in the whole world gathered to listen to some very interesting presentations and discussions.

 

Main topics:

• luxury brands in outlet centres
• retailers and their outlet strategies and crucially their needs
• effect of today's economy on outlet performance
• do leisure and mixed use enhances an outlet centre’s offering and drives traffic?
• the roll out and adoption of outlets in emerging markets
• the best opportunities for outlet centres in Europe

 

Inter IKEA Centre Group was represented by IICS (Branko Mihailov, Commercial Manager AT/CH, Anna Slabihoud, Lease Manager CH, Jean-Christophe Leboulanger, Centre Manager Outlet Aubonne, Angelika Gröschl, Property Manager CH, Kirsten Walenta, Marketing Manager AT/CH and Neil Chapman, Chameleon Retail)

 

Within those two days IICS presented the only Outlet Centre “Outlet Aubonne” in the IICG group to retailers like Peter Van Heußen (Tommy Hilfiger), Calvin Klein, Douglas, Cionti Group (Postcard, Avirex, Belfer 1920), Miroglio Group (Zb. Motivi, From), Miss Sixty, Olymp, Sarar, Petit Bateau, Desigual and Gucci in special set meetings.

 

Moreover Anna Slabihoud took the opportunity to present the Outlet Centre to an audience of more than 200 people from the industry in a 5 minutes slot where new outlet centre projects could be launched.

 

Having the goal to position Outlet Aubonne as the leading Outlet Center in the French part of Switzerland until end of 2012 we are all convinced that the participation in this conference perfectly supported us in presenting and selling Outlet Aubonne to international Outlet centre retailers.

  

 

Some background information:
Outlet Aubonne was opened in 2007 by IKEA Switzerland. In 2009 Inter IKEA Centre Switzerland took over the management of the centre. OUTLET AUBONNE and IKEA Aubonne together form one of the strongest commercial locations between Geneva and Lausanne. Outlet Aubonne is located just off the A1 motorway, 15 minutes from Lusanne and 30 minutes from Geneva. With IKEA Aubonne as the most successful IKEA store in Switzerland and OUTLET AUBONNE with around 50 outlet stores such as Adidas, Ochser Sport, Nike, Diesel, Levi´s, Mango, Mexx, Reebok, Lee and Wrangler the location Aubonne attracts visitors up to 90 minutes driving time. 
 

 Kirsten Walenta, Marketing Manager AT/CH